Sustainable development is at the core of Zhejiang Jinrui's strategic vision. Guided by the principles of “green production, empowerment through innovation, and win-win cooperation,” the company has established a streamlined and efficient sustainability framework that balances environmental responsibility, business growth, and social value.
Environmental protection is integrated throughout the entire operational process of the “One Park, Two Zones” complex, demonstrating commitment to green development through concrete actions. Annual carbon emissions are reduced by approximately 1,020 tons through photovoltaic power generation projects at the main plant and new facility. A comprehensive prevention and control system covering exhaust gases, wastewater, noise, and solid waste has been established, achieving a solid waste utilization rate of 95%. Adhering to ISO 14001 standards, we implement green production and recycling mechanisms. Recognized as a Zhejiang Province “Zero-Waste Factory” and a three-star green low-carbon factory, we safeguard the ecological environment while providing environmentally compliant products to global customers.
Continuously increasing R&D investment, we collaborate with industry partners through open innovation platforms to focus on green technology and product iteration. Over 120 patented innovations have been commercialized, making products more durable and eco-friendly. Simultaneously, we have established a comprehensive “pre-sales, in-sales, and after-sales” service system. By integrating user feedback mechanisms, we rapidly respond to demands and provide personalized services such as eco-material selection, balancing product competitiveness with customer satisfaction through innovation.
Guided by our core brand strategy—“building a comprehensive product matrix across outdoor, rigging, and security sectors”—we actively pursue cross-sector partnerships. By sharing technical resources with collaborators, we refine product lineups across these three domains, achieving full coverage and functional complementarity to establish a diversified, specialized product system. Integrating upstream and downstream resources enhances product synergy, delivering one-stop solutions to customers while helping partners expand market boundaries. Moving forward, we will deepen collaborative mechanisms, leveraging our comprehensive product portfolio to propel the brand toward global leadership in specialized segments. This approach ensures shared growth for our enterprise, partners, and the market.
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